Workshop K

Creative Workstyle: Designing jobs that people love in the age of mobile work

Unfortunately this workshop had to be cancelled by request of the workshop chairs. Please check out the other workshops on offer.

  • Greg Hearn, Creative Industries Faculty, QUT, g.hearn AT qut.edu.au
  • Neville Meyers, Faculty of Business, QUT, n.meyers AT qut.edu.au
  • Mark David Ryan, Creative Industries Faculty, QUT, m3.ryan AT qut.edu.au

Abstract

The world of work is changing rapidly because of three major drivers; the rise of the creative economy; the digital revolution and the arrival of generation Y into the workforce.  Enterprises  survive best  in the creative economy if they create  and capture value.  Research and development (R&D) activities create value at the beginning of the value chain, and at the consumption end of the value chain, value is captured via creative copyrights, brands and sophisticated marketing systems.   The digital revolution means these activities can be, and are done, wherever and whenever they need to be.

Hence we continue to see the expansion of global creative  class.  But who are these workers? And what kind of jobs do they want?  How do we design jobs that attract the best people?  The answer we propose is the “creative workstyle” the job offers. Of course financial and other traditional attractors are important, but new generations of workers take that for granted.  We believe they want to do exciting, creative work; be managed inspirationally; and work flexibly in spaces that stimulate the imagination.

The point of departure for this workshop is a longitudinal research study  of 3000 workers at 2 Australian universities which examined the relationship between mobile technologies and, productivity and job satisfaction. From many possible predictors of satisfaction and productivity the study isolated  3 key variables:

  • Importance of mobile technology self efficacy
  • Importance of digital work culture
  • Generational differences

The workshop will commence with a discussion of these findings and implications for university communities and then broaden out the discussion with an examination of  3  examples of the global creative class;  1 working in the global film industry while living in Byron Bay; 1 working in Silicon Valley and 1 who is an Australian entrepreneur in Shanghai.

We will discuss the good, bad and ugly aspects of these new workstyles and then use the workshop process to design  the prototypical “creative workstyle” of the future.